If you’ve ever spent hours rewriting your CV for each job, you’re not alone.
Most professionals know they should tailor their CV — but few know how to do it efficiently. The truth is, you don’t need to start over each time. You just need a system.
Here’s a practical approach to tailoring your CV that saves time and still gets noticed.
🧠 Step 1: Start with the job description
Your first task is to highlight what the employer values most.
Look for:
- Repeated skills or keywords (these often align with ATS filters)
- Core responsibilities or outcomes
- Phrases like “you will lead”, “you will deliver”, “you will collaborate” — these show what matters most in the role
Quick tip: Paste the job description into a word-cloud generator or ChatGPT and ask it to summarise key themes.
✍️ Step 2: Customise your profile statement
Your top paragraph sets the tone. It should mirror the employer’s language, not repeat your last role title.
Example:
“Project Manager experienced in coordinating multi-site operations”
becomes
“Project Manager experienced in delivering multi-site transformation projects that improve efficiency and collaboration.”
The second version instantly feels aligned with their needs.
💡 Step 3: Highlight the right achievements
Choose 3–5 bullet points under each role that prove you can do what this employer needs.
Instead of rewriting every job:
- Keep your master CV.
- For each application, swap out just the achievements that relate to this new role.
- Use results-first phrasing:
- “Reduced onboarding time by 30% through new process design”
- “Led cross-departmental project delivering £500K cost saving”
🧩 Step 4: Adjust your skills section
Your “Core Skills” or “Key Strengths” list is prime ATS territory.
Before applying, ensure it reflects:
- Software, systems, or tools listed in the advert
- Key behavioural competencies (leadership, collaboration, communication)
- Industry terms or acronyms relevant to the company
A quick refresh here can dramatically improve keyword matching.
🕒 Step 5: Save time with a ‘customisation checklist’
Create a short checklist before each application:
- Edit the profile paragraph
- Replace 3–5 bullet achievements
- Update skills list
- Rename the file appropriately (e.g., LisaHowe_CV_CareerCoach.docx)
- Proofread before sending
💬 Final Thoughts
Tailoring your CV isn’t about rewriting your history. It’s about re-focusing it.
With a master document and a five-minute checklist, you can send targeted applications that make recruiters think, “She’s exactly what we’re looking for.”
If you’d like help refining your CV or identifying your best achievements, book a Quick Wins CV Review or a Power Hour coaching session.

